Senior Designer: Ivy Oddis (Guild)
Creative Director: Emma Dakin (Guild)
Illustrator: Kato Trofimova (Hey Kato Studio)

Guild is a U.S.-based platform connecting working adults with education and career opportunities. I was brought in to define and build a scalable illustration system that could support the brand across multiple touchpoints — from product to editorial.

The approach focused on developing a flexible visual language rooted in abstraction and metaphor. Together with the team, we explored different levels of reduction and arrived at a distinct vector system inspired by risograph aesthetics.

The result is a modular, expressive system designed to scale with the brand — consistent, recognizable, and adaptable across contexts.